Social Search: Do Signals From Twitter and Facebook Impact PageRank?
Search engine optimizers and content marketers have long wondered what role social media plays in delivering search results to users. To finally put an end to the chatter, Google’s Head of Search Spam...
View ArticleYahoo Makes Secure Search Default
Yahoo has followed in Google’s footsteps, making the secure search feature the default on its US-based home page and has swapped the generic HTTP for the more secure HTTPS. This new effort is designed...
View ArticleStudy Claims Facebook Users to Drop by 80 Percent
Facebook’s popularity spread like a disease in its early days — and it will dissipate like one, as infected Facebook users experience a full recovery over the next few years, a new Princeton University...
View ArticleMarketing Budget Prioritizes Customer-Focused Content Initiatives
Brands spent much of Q4 2013 building their marketing budget plans for the New Year. With new channels at marketers’ fingertips, correctly allocating resources to reach wider audiences has become a top...
View ArticleFacebook Paper: A New Way to View Mobile Content
Facebook Paper, a new app for viewing content on Facebook, hit the iOS App Store on Feb. 3. This new app may have the potential to change the way consumers use the social platform’s mobile...
View ArticleSEO Strategy Now Includes Content Marketing at 45 Percent of Companies
The time for content marketing has come. This is old news to many, of course, but it’s refreshing when major studies back up the idea. Forty-five percent of all companies now integrate content...
View ArticleMillennials’ Social Posts Influential in Peer Purchasing Habits
Millennials’ social posts are more important than ever to the content marketing landscape, according to a new survey that shows 68 percent of 18-to-34-year-old social media users are at least somewhat...
View ArticleSites Top-Heavy with Ads Targeted in Latest Google Algorithm Update
Google has updated its search algorithm to automatically downgrade the rankings of Web pages that are deemed to be too “top-heavy” with ads. This includes pages with too many ads “above the fold,” at...
View ArticleNew Enterprise Marketing Resource to Improve Quality and Reach of Instagram...
Image- and video-sharing social media network Instagram published the first in a series of business-focused blog entries aimed at helping enterprise marketers improve how they market their Instagram...
View ArticleSurvey Identifies Major Job Skills Gap in Digital Marketing
Inconsistent job skills and experiences in today’s digital marketing talent pool are creating missed opportunities for large enterprise brands, a new survey conducted by the Online Marketing Institute...
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